Artiora: Sosua's New Luxury

Branding for Artiora, a new luxury villa in the Dominican Republic.

Branding for Artiora, a new luxury villa in the Dominican Republic.

Branding for Artiora, a new luxury villa in the Dominican Republic.

Details

Client :

CMB Capital LLC

Tools :

Deliverables

Logo

Apparel/Accessories

Packaging Design

The Challenge

How do I design a logo that tells multiple stories at once?

CMB Capital asked me to design a logo for their newly built luxury villa, Artiora. They wanted to convey the message of a villa that feels like home on the water while making the "ART" part of the logo stand out to pay homage to the founders of the company.

My Solution

Distinguish hierarchy by weight and color, stay away from stereotypical villa logo designs to stand out.

Distinguish hierarchy by weight and color, stay away from stereotypical villa logo designs to stand out.

The wave makes sure that the ART and IORA of the word stay connected and still provides a water like element. The wave design in the "O" stands as a logo mark to make them identifiable even without the entire wordmark logo.

Final Logo Iterations

The Outcome

A balanced logo with variety of choice that conveys the message and tone of the villa, & the sentimental touch of the founders.

A balanced logo with variety of choice that conveys the message and tone of the villa, & the sentimental touch of the founders.

Artiora Luxury Villa is an experience that embodies the calm, warm, yet respectful tone. This shows not just through the logo but through the ways in which is it applied to elements throughout the villa as well for guest.

MOCKUPS

Villa Front

Beach Bag

Guest Transport Van