Artiora: Sosua's New Luxury

Branding for Artiora, a new luxury villa in the Dominican Republic.

Client
CMB Capital LLC
CMB Capital LLC
Deliverables
Packaging Design
Packaging Design
Logo
Logo
Apparel / Accessories
Apparel / Accessories
Tools
Overview

CMB Capital LLC, is a partnership that runs multiple real estate locations. They board members Andre, Robert, and Terrence work to create safe luxury spaces for guest to enjoy their vacations.

The Challenge

How do I design a logo that tells multiple stories at once?

CMB Capital asked me to design a logo for their newly built luxury villa, Artiora. They wanted to convey the message of a villa that feels like home on the water while making the "ART" part of the logo stand out to pay homage to the founders of the company.

My Solution

Distinguish hierarchy by weight and color, stay away from stereotypical villa logo designs to stand out.

Distinguish hierarchy by weight and color, stay away from stereotypical villa logo designs to stand out.

The wave makes sure that the ART and IORA of the word stay connected and still provides a water like element. The wave design in the "O" stands as a logo mark to make them identifiable even without the entire wordmark logo.

The Outcome

A balanced logo with variety of choice that conveys the tone of the villa, & the homage to the founders.

A balanced logo with variety of choice that conveys the tone of the villa, & the homage to the founders.

Artiora Luxury Villa is an experience that embodies the calm, warm, yet respectful tone. This shows not just through the logo but through the ways in which is it applied to elements throughout the villa as well for guest.