Too Legette To Quit
Introduction
Details
Client :
The Charlotter
Tools :
InDesign, Adobe Photoshop, Adobe Illustrator, Leonardo AI
Role
Designer
The Challenge
How do you create a magazine that stands out in a sea
Krona’s work was bold, precise, and conceptually driven — but their branding and digital presence fell short of communicating that. They needed a new identity and web platform that matched the strength and discipline of their architectural voice while remaining flexible for project documentation and storytelling.
Our Solution
We created a bold, type-forward identity system inspired by architecture itself — geometric, grid-aligned, and unapologetically minimal. The website followed suit: a modular layout, high-contrast palette, and custom photography showcasing light, form, and texture. Every design decision was grounded in clarity and restraint, allowing Krona’s work to remain the hero.
The Outcome
Krona’s updated brand and web experience now reflect the same intention and excellence found in their buildings. The new site increased project inquiries, improved presentation flow for clients and juries, and helped secure three new commissions within the first 60 days of launch.
