A Sonic Boom
Deliverables
Multiple Video Ratios
The Challenge
Create a logo animation that connects with CSO's new visual identity.
The Charlotte Symphony Orchestra needed a animation to reveal bring their new sonic logo to life. They wanted it to be engaging yet sophisticated while remaining within their brand guidelines.
STORYBOARD SKETCHES
A compilation of every sketch created for every draft I created. Some ideas were based on suggestions from the CSO Visual Communications Manager.
My Solution
I considered multiple things when creating the drafts:
The animation needs to match the tone & build up of the audio.
This should reflect the brand identity CSO.
This should be a experience for the audience that builds excitement for the show they're attending.
DESIGN ELEMENTS
ROUGH DRAFTS
ROUGH DRAFT 1: This idea was inspired by the overall shape of the logo. This design felt too dynamic so we moved in a different direction.
ROUGH DRAFT 2: This draft was inspired by Disney animation. The audio gave me a magical feeling when listening to the build up, however this felt a little to theatrical.
The Outcome
I wanted the audience to experience the logo up close without knowing what it would look like till the end. This felt like a fun, yet sophisticated way to give the Charlotte Symphony Orchestra the animation this logo deserved.
Created 12 variations in multiple ratios and color combinations to be utilized for social media, performance showings, and website usage.
