Client
Deliverables
Tools
Overview
The Charlotte Symphony Orchestra known for their various creative and immersive performances recently added new conductor Kwame to their company. Their new rebrand of their logo encouraged them to want to bring it to life for their performances going forward.
The Challenge
Create a logo animation that connects with CSO's new visual identity.
The Charlotte Symphony Orchestra needed a animation to reveal bring their new sonic logo to life. They wanted it to be engaging yet sophisticated while remaining within their brand guidelines before their next big performance in 4 weeks.
My Solution
I considered multiple things when creating the drafts:
The animation needs to match the tone & build up of the audio.
This should reflect the brand identity CSO.
This should be a experience for the audience that builds excitement for the show they're attending.
DESIGN ELEMENTS
The Outcome
I wanted the audience to experience the logo up close without knowing what it would look like till the end. This felt like a fun, yet sophisticated way to give the Charlotte Symphony Orchestra the animation this logo deserved.
Created 12 variations in multiple ratios and color combinations to be utilized for social media, performance showings, and website usage.
