A Wine For Connection
Details
Category :
Client :
Capstone Project
Tools :
Deliverables
Packaging Design
Social Media
The Challenge
How do I design packaging that makes the value about more than just wine?
Jazz has such a rich history behind it, and I wanted to think of way to connect consumers to that history to create a deeper experience that is worth more than just a simple drink.
RESEARCH
MOODBOARD
1920s was the peak for the Harlem Renaissance and this is where we really see jazz start to boom! I wanted to really lean into the aesthetics of that era for this design.
My Solution
Jasm 77's design is about connecting with the musician depicted on the labels. On the back is a brief summary about the musician and their flavor profile. Then there is a QR code that would take the consumer to the playlist of that musician.
DESIGN ELEMENTS
I wanted to lean into a art deco style of design to really bring that Harlem Renaissance aesthetic. The label art is inspired by the artwork of Aaron Douglas.
LABEL FLATS
Half Wrap Wine labels: 8" x 4". Since the color palettes vary, I wanted to make sure the language, layout, and elements always remained the same on each label to stay cohesive.
The Outcome
Through this design, I wanted to create something that provided value outside of the wine itself and made the bottles feel like collectables. This allows Jasm 77 to be valued as more than just wine, but a talking piece that connects to art.
MOCKUPS
Social Media
Bottle Mockups
Video Commercial
