No Pain for Gains

A workout trading card app created to gamify and increase fitness app retention.

A workout trading card app created to gamify and increase fitness app retention.

A workout trading card app created to gamify and increase fitness app retention.

Details

Category :

Client :

Capstone Project

Tools :

Deliverables

App

The Challenge

How do I make a app that consistently encourages exercise?

Most fitness apps experience a 8-12% retention of active users after 30 days. Knowing this I wanted to find a way to design a fitness app that could potentially raise the retention rate.

RESEARCH

COMPETITIVE ANALYSIS

MOODBOARD

USER PERSONA

My Solution

Create a gamified exercise experience that rewards and promotes community.

Create a gamified exercise experience that rewards and promotes community.

By combining UX & UI from workout apps, commons games, and trading cards apps I designed a gamified workout app that feels familiar to the user. Although exercise is the main objective, I wanted this to feel like a game first!

DESIGN ELEMENTS

USER FLOWS

I created the live view screen using claude coding and minor edits of my own to the html/css code.

EXERCISE USER FLOW

CARD SHOP USER FLOW

The Outcome

Increasing the user retention to 25% by the 30 day drop off benchmark.

Increasing the user retention to 25% by the 30 day drop off benchmark.

By adding teams, profiles and trading cards (a growing popular industry) to this fitness app it provides a gamified experience to make exercise feel less like a chore and more like a fun, shareable daily achievement.

FLATS