The Queen Treatment
Design assets for Susa a women's wellness spa inspired by the book of Esther.
Client
Deliverables
Tools
Overview
Susa is a combination of modern luxury spas and traditional Persian bath houses. It provides spa treatments, dining, & memberships to reflect Persian culture & the 12 month beautification treatment Queen Esther received.
The Challenge
How do you modernize a Ancient Persian ritual?
Prior to Esther's rule she went through a 12 month beauty, bathing, and perfume ritual. My challenge was to turn this ancient tradition into a modern day spa experience that could compete with current popular spa's.
COMPETITIVE ANALYSIS
MOODBOARD
USER PERSONA
My Solution
A website and branding assets that contain customized logo, vectors, and design decisions inspired by Persian pattern motifs.
Heavy imagery usage for marketing & design elements for website.
Soft, feminine, and natural color palette to connect with the target segment while standing out from competitors with more neutral palettes.
Website Flats
Home
Spa Treatments
Dining
Key Card Flat
Two front designs & One back.
The Outcome
Susa provides a sanctuary for women that leans into a brand image to inspire connection and a cultural immersion. This allows them to stand out against competitors that seem to adopt the same luxury modern spa image & design.
