Making A Buzz
Marketing collateral & graphics to increase awareness for a cheer & dance academy.
Client
Deliverables
Tools
Overview
The Hive Performance Academy is run by former TopCat Cheerleaders Brandy and Zaria. Their ultimate goal is to provide a space where aspiring pro-cheerleaders can improve and hone their skills to join the team of their dreams.
The Challenge
How do I increase awareness for a brand only 4 months old?
The Hive Performance Academy hired me to help build their awareness and social following to promote their classes and services.
My Solution
We made sure that the posts told a story, provided tips, and were formulated around building a relationship with our followers. I implemented small campaigns such as "Wisdom Wednesdays", newsletters, and designed high-energy video promos for upcoming classes.
SOCIAL MEDIA- STILL GRAPHICS
The Outcome
My audit of the metrics showed that after 3 months their views increased to 29,000 views per post and an increase of 460 followers. Their class attendance increased from an average of 3-5 attendees to 10+ biweekly and a rotating set of students in their Nest Pro-Prep program.
Website
Newsletter
