Making A Buzz
Details
Category :
Client :
The Hive Performance Academy
Tools :
Deliverables
Social Media
Email Marketing
Website
The Challenge
How do I increase awareness for a brand only 4 months old?
Formerly Carolina Topcat Cheerleaders, Brandi and Zaria launched The Hive Performance Academy to help train aspiring pro-cheerleaders. They hired me as an intern to help build their awareness and social following to promote their classes and services.
My Solution
We made sure that the posts told a story, provided tips, and were formulated around building a relationship with our followers. I implemented small campaigns such as "Wisdom Wednesdays", newsletters, and designed high-energy video promos for upcoming classes.
SOCIAL MEDIA
Still Graphics
The Outcome
My audit of the metrics showed that after 3 months their views increased to 29,000 views per post and an increase of 460 followers. Their class attendance increased from an average of 3-5 attendees to 10+ biweekly and a rotating set of students in their Nest Pro-Prep program.
Website
Newsletter
